Swimsuit sales take a dive as over 45s embrace bikini body freedom

Two pieces have accounted for 82 pc of sales this year as older celebrities embolden women to show more skin

Swimsuit sales take a dive as over 45s embrace bikini body freedom

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Swimsuit sales take a dive as over 45s embrace bikini body freedom

Kate Moss, 45, highlights figure in a skimpy bikini as she enjoys the sunshine in Saint-Tropez

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Swimsuit sales take a dive as over 45s embrace bikini body freedom